Course Modules

W0-Student Orientation

W0-Student Orientation W0-Student Orientation

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SH-Start Here SH-Start Here 0

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SH-Learning Objectives for Social Media SH-Learning Objectives for Social Media 1

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Quiz

SH-Activity: Student Survey SH-Activity: Student Survey 4 2

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Quiz

Student Demographics Survey Student Demographics Survey 0 3

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SH-Supplemental Books SH-Supplemental Books 4

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Quiz

SH-Activity: Choose a Book SH-Activity: Choose a Book 1 5

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Discussion Topic

SH-Questions about Using Canvas SH-Questions about Using Canvas 6

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W1 Web of Relationships: Social Networks and Social Media

W1 Web of Relationships: Social Networks and Social Media W1 Web of Relationships: Social Networks and Social Media

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Feb 25 - March 3, 2013 0

context_module_sub_header 55005 0

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W1.0 Web of Relationships: Social Networks and Social Media W1.0 Web of Relationships: Social Networks and Social Media 1

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Context Module Sub Header

Social Networks and Social Media 2

context_module_sub_header 55057 0

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W1.1 What is a Social Network? W1.1 What is a Social Network? 3

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W1.1 The Power of Networks (optional) W1.1 The Power of Networks (optional) 4

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Quiz

W1.1 Activity: Map a Social Network W1.1 Activity: Map a Social Network 1 5

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W1.1 What is Social Media? W1.1 What is Social Media? 6

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W1.1 Tweetchat: Share your Reflections on Web of Relationships W1.1 Tweetchat: Share your Reflections on Web of Relationships 7

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Context Module Sub Header

Get Your Feet Wet on Twitter 8

context_module_sub_header 44643 0

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W1.2 Crafting Your Social Media Presence W1.2 Crafting Your Social Media Presence 9

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W1.2 Getting Started on Twitter W1.2 Getting Started on Twitter 10

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Quiz

W1.2 Quiz: Twitter Vocabulary W1.2 Quiz: Twitter Vocabulary 10 11

9.0 min_score quiz 55075 1

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Discussion Topic

W1.2 Discussion: Introductions Twitter Style W1.2 Discussion: Introductions Twitter Style 12

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Discussion Topic

W1.2 Discussion: Questions about Twitter W1.2 Discussion: Questions about Twitter 13

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Context Module Sub Header

Communities and Relationships 14

context_module_sub_header 55004 0

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W1.3 Why do communities form? W1.3 Why do communities form? 15

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W1.3 Are online relationships real? W1.3 Are online relationships real? 16

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Discussion Topic

W1.3 Discusson: Can Social Media Relationships become IRL Friendships? W1.3 Discusson: Can Social Media Relationships become IRL Friendships? 17

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Context Module Sub Header

Civility in the Digital Age 18

context_module_sub_header 55058 0

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W1.4 Civility and the Internet W1.4 Civility and the Internet 19

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W1.4 On the Wide Variety of Internet Trolls W1.4 On the Wide Variety of Internet Trolls 20

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W1.4 Tweetchat: Trolls In Real Life W1.4 Tweetchat: Trolls In Real Life 21

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Quiz

W1.4 Activity: Participating on Twitter W1.4 Activity: Participating on Twitter 1 22

0.0 must_submit quiz 55064 1

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Context Module Sub Header

Review the Objectives and Task List 23

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W2 Birth: The Rise of Social Media on the Web

W2 Birth: The Rise of Social Media on the Web W2 Birth: The Rise of Social Media on the Web

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Context Module Sub Header

March 4 -10, 2013 0

context_module_sub_header 55006 0

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W2.0 Birth: The Rise of Social Media on the Web W2.0 Birth: The Rise of Social Media on the Web 1

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Context Module Sub Header

Step Up Your Twitter Game 2

context_module_sub_header 53467 0

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W2.1 The First 50 Twitter Followers W2.1 The First 50 Twitter Followers 3

0.0 must_view wiki_page 44646 0

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W2.1 Four Components to Managing a Social Media Presence W2.1 Four Components to Managing a Social Media Presence 4

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Discussion Topic

W2.1 Discussion: SoMe Goals and Objectives W2.1 Discussion: SoMe Goals and Objectives 5

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Quiz

W2.1 Activity: First 50 Followers W2.1 Activity: First 50 Followers 5 6

0.0 must_submit quiz 88855 1

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Context Module Sub Header

Precursors to Modern Social Media 7

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W2.2 The Early Days: The Well and BBS W2.2 The Early Days: The Well and BBS 8

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W2.2 CompuServe, Prodigy, and AOL W2.2 CompuServe, Prodigy, and AOL 9

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W2.2 We Live In Public W2.2 We Live In Public 10

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Discussion Topic

W2.2 Discussion: Consistent Human Behaviors W2.2 Discussion: Consistent Human Behaviors 11

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Context Module Sub Header

Modern Social Media 12

context_module_sub_header 44639 0

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W2.3 Buzz and Wave W2.3 Buzz and Wave 13

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W2.3 Why do Social Networks fail? W2.3 Why do Social Networks fail? 14

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W2.3 Tweetchat: What Happened to MySpace W2.3 Tweetchat: What Happened to MySpace 15

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W2.3 Facebook Rising W2.3 Facebook Rising 16

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Discussion Topic

W2.3 Discussion: Social Media Outside the U.S. W2.3 Discussion: Social Media Outside the U.S. 17

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Quiz

2-week Student Survey 2-week Student Survey 1 18

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Context Module Sub Header

Image and Video Platforms 19

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W2.4 YouTube: More Than Meets the Eye W2.4 YouTube: More Than Meets the Eye 20

0.0 must_view wiki_page 52463 0

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Page

W2.4 Tweetchat: YouTube Memes W2.4 Tweetchat: YouTube Memes 21

0.0 must_view wiki_page 88400 0

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Page

W2.4 Pinterest Sneak-Attack! W2.4 Pinterest Sneak-Attack! 22

0.0 must_view wiki_page 52457 0

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Discussion Topic

W2.4 Discussion: Is Flickr a Social Media platform? W2.4 Discussion: Is Flickr a Social Media platform? 23

0.0 must_contribute discussion_topic 88396 0

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Context Module Sub Header

Review the Objectives and Task List 24

context_module_sub_header 87433 0

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W3 Bandwagon: Social Movements

W3 Bandwagon: Social Movements W3 Bandwagon: Social Movements

Complete All Items

Context Module Sub Header

March 11-17, 2013 0

context_module_sub_header 87489 0

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Page

W3.0 Bandwagon: Social Movements W3.0 Bandwagon: Social Movements 1

0.0 must_view wiki_page 53474 0

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Quiz

W3.0 Join a SoMe Group W3.0 Join a SoMe Group 1 2

1.0 min_score quiz 89064 1

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Context Module Sub Header

Exploring Facebook: Personal Pages and Groups 3

context_module_sub_header 53475 0

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Page

W3.1 Personal Facebook Pages W3.1 Personal Facebook Pages 4

0.0 must_view wiki_page 88458 0

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Quiz

W3.1 Quiz: So You Think You Know Facebook W3.1 Quiz: So You Think You Know Facebook 10 5

9.0 min_score quiz 89076 1

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Discussion Topic

W3.1 Discussion: Questions about Facebook Personal Pages and Groups W3.1 Discussion: Questions about Facebook Personal Pages and Groups 6

0.0 must_view discussion_topic 89098 0

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Page

W3.1 Leveraging Facebook Groups W3.1 Leveraging Facebook Groups 7

0.0 must_view wiki_page 53476 0

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External Url

W3.1 Facebook: Join the Canvas Network Facebook Group W3.1 Facebook: Join the Canvas Network Facebook Group 8

external_url 54944 0

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Context Module Sub Header

The Power of Social Media 9

context_module_sub_header 87440 0

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Page

W3.2 How Social Media Can Make History W3.2 How Social Media Can Make History 10

0.0 must_view wiki_page 53465 0

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Page

W3.2 Monitoring Activity with Google W3.2 Monitoring Activity with Google 11

0.0 must_view wiki_page 89078 0

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Page

W3.2 Spreading Ideas W3.2 Spreading Ideas 12

0.0 must_view wiki_page 52440 0

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Quiz

W3.2 Activity: Facebook Group Share W3.2 Activity: Facebook Group Share 2 13

2.0 min_score quiz 89080 1

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Context Module Sub Header

Protests and Peace 14

context_module_sub_header 87437 0

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Page

W3.3 Arab Spring W3.3 Arab Spring 15

0.0 must_view wiki_page 52436 0

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Page

W3.3 We Heart You W3.3 We Heart You 16

0.0 must_view wiki_page 52442 0

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Discussion Topic

W3.3 Discussion: Worldwide Social Movements W3.3 Discussion: Worldwide Social Movements 17

0.0 must_view discussion_topic 89083 0

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Context Module Sub Header

Change within Society 18

context_module_sub_header 87439 0

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Page

W3.4 Komen Foundation W3.4 Komen Foundation 19

0.0 must_view wiki_page 52439 0

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Page

W3.4 SOPA and PIPA Protests W3.4 SOPA and PIPA Protests 20

0.0 must_view wiki_page 52438 0

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Page

W3.4 No Longer Silent W3.4 No Longer Silent 21

0.0 must_view wiki_page 89096 0

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Page

W3.4 Tweetchat: Share a Local SoMe Movement W3.4 Tweetchat: Share a Local SoMe Movement 22

0.0 must_view wiki_page 89085 0

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Context Module Sub Header

Review the Objectives and Task List 23

context_module_sub_header 88462 0

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W4 Fight Club: Public vs Private

W4 Fight Club: Public vs Private W4 Fight Club: Public vs Private

Complete All Items

Context Module Sub Header

March 18-24, 2013 0

context_module_sub_header 87490 0

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Page

W4.0 Fight Club: Public vs Private W4.0 Fight Club: Public vs Private 1

0.0 must_view wiki_page 53470 0

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Context Module Sub Header

Facebook Fan Pages 2

context_module_sub_header 53477 0

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Page

W4.1 What's the purpose of a FB Fan Page W4.1 What's the purpose of a FB Fan Page 3

0.0 must_view wiki_page 53478 0

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Page

W4.1 Design and Launch a Fan Page W4.1 Design and Launch a Fan Page 4

0.0 must_view wiki_page 53485 0

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Page

W4.1 Observe Fan Pages in Action W4.1 Observe Fan Pages in Action 5

0.0 must_view wiki_page 89310 0

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Quiz

W4.1 Activity: Purpose of a FB Fan Page W4.1 Activity: Purpose of a FB Fan Page 1 6

1.0 min_score quiz 89342 1

Score at least 1.0 Must score at least 1.0 to complete this module item Scored at least 1.0 Module item has been completed by scoring at least 1.0 View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

W4.1 Discussion: Fan Page Brainstorming Exercise W4.1 Discussion: Fan Page Brainstorming Exercise 7

0.0 must_contribute discussion_topic 89341 0

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Context Module Sub Header

In Defense of Public 8

context_module_sub_header 87434 0

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Page

W4.2 Benefits of Being Public W4.2 Benefits of Being Public 9

0.0 must_view wiki_page 88491 0

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Page

W4.2 The New Commons: Is Privacy Possible? W4.2 The New Commons: Is Privacy Possible? 10

0.0 must_view wiki_page 53512 0

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Discussion Topic

W4.2 Discussion: Free Services for Data - Fair Trade? W4.2 Discussion: Free Services for Data - Fair Trade? 11

0.0 must_contribute discussion_topic 89339 0

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Context Module Sub Header

The Privacy Advocates 12

context_module_sub_header 87435 0

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Page

W4.3 Public Creep: Privacy Loss W4.3 Public Creep: Privacy Loss 13

0.0 must_view wiki_page 88854 0

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Page

W4.3 Social Media as Big Brother? W4.3 Social Media as Big Brother? 14

0.0 must_view wiki_page 89338 0

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Page

W4.3 How Much is Too Much? W4.3 How Much is Too Much? 15

0.0 must_view wiki_page 52443 0

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W4.3 Tweetchat: Social Media Bill of Rights W4.3 Tweetchat: Social Media Bill of Rights 16

0.0 must_view wiki_page 89340 0

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Context Module Sub Header

Anonymity: A Contradiction of Sorts 17

context_module_sub_header 87436 0

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W4.4 We are Legion W4.4 We are Legion 18

0.0 must_view wiki_page 52471 0

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W4.4 Anonymity W4.4 Anonymity 19

0.0 must_view wiki_page 88459 0

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Discussion Topic

W4.4 Discussion: Anonymity Pros and Cons W4.4 Discussion: Anonymity Pros and Cons 20

0.0 must_contribute discussion_topic 89343 0

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Context Module Sub Header

Review the Objectives and Task List 21

context_module_sub_header 88461 0

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W5 If You Build It: Social Media Strategy

W5 If You Build It: Social Media Strategy W5 If You Build It: Social Media Strategy

Complete All Items

Context Module Sub Header

March 25-31, 2013 0

context_module_sub_header 87491 0

Score at least Must score at least to complete this module item Scored at least Module item has been completed by scoring at least View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Page

W5.0 If You Build It: Social Media Strategy W5.0 If You Build It: Social Media Strategy 1

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Context Module Sub Header

Marketing Through Social Media 2

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Discussion Topic

W5.1 Discussion: Getting Followers - What worked? W5.1 Discussion: Getting Followers - What worked? 3

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W5.1 Choosing the Right Platforms W5.1 Choosing the Right Platforms 4

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W5.1 Social Media Plans W5.1 Social Media Plans 5

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Context Module Sub Header

Managing Social Media 6

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Page

W5.2 Social Media Monitoring Tools W5.2 Social Media Monitoring Tools 7

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Quiz

W5.2 Activity: Evaluating Social Media Monitoring Tools W5.2 Activity: Evaluating Social Media Monitoring Tools 1 8

1.0 min_score quiz 89557 1

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W5.2 Social Media Command Centers W5.2 Social Media Command Centers 9

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Discussion Topic

W5.2 Discussion: Can you get away without Social Media? W5.2 Discussion: Can you get away without Social Media? 10

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Context Module Sub Header

Generating Traffic: An Art Form 11

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W5.3 SEO Basics W5.3 SEO Basics 12

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Discussion Topic

W5.3 Discussion: Questions about SEO W5.3 Discussion: Questions about SEO 13

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W5.3 Generating Traffic W5.3 Generating Traffic 14

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W5.3 Riding a Meme W5.3 Riding a Meme 15

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W5.3 Activity: Meme with a Purpose W5.3 Activity: Meme with a Purpose 16

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Context Module Sub Header

Groups: Different Strokes for Different Folks 17

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W5.4 Group Tasks and Timelines W5.4 Group Tasks and Timelines 18

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Quiz

W5.4 Activity: Group Participation W5.4 Activity: Group Participation 1 19

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Context Module Sub Header

Review the Objectives and Task List 20

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W6 Painful Lessons: When Social Media Takes a Wrong Turn

W6 Painful Lessons: When Social Media Takes a Wrong Turn W6 Painful Lessons: When Social Media Takes a Wrong Turn

Complete All Items

Context Module Sub Header

April 1-7, 2013 0

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W6.0 Painful Lessons: When Social Media Takes a Wrong Turn W6.0 Painful Lessons: When Social Media Takes a Wrong Turn 1

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Context Module Sub Header

Social Media ROI, Metrics, and Analytics 2

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Page

W6.1 Social Media ROI, Metrics, and Analytics W6.1 Social Media ROI, Metrics, and Analytics 3

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Discussion Topic

6.1 Discussion: Tips for Klout 6.1 Discussion: Tips for Klout 4

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Context Module Sub Header

Accidents 5

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W6.2 Bad Timing W6.2 Bad Timing 6

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W6.2 Oopsie, Wrong Account! W6.2 Oopsie, Wrong Account! 7

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W6.2 Misinformation and Hacked Accounts W6.2 Misinformation and Hacked Accounts 8

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Context Module Sub Header

Undesired Attention 9

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W6.3 Hashtag Hijacking W6.3 Hashtag Hijacking 10

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W6.3 Crisis Management and Social Media W6.3 Crisis Management and Social Media 11

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Quiz

W6.3 Real or Parody? W6.3 Real or Parody? 12

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Context Module Sub Header

Out of Control 13

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W6.4 People Behaving Badly W6.4 People Behaving Badly 14

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W6.4 Peer Pressure Cooker W6.4 Peer Pressure Cooker 15

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Discussion Topic

6.4 Discussion: What's the right way to deal with a pressure cooker? 6.4 Discussion: What's the right way to deal with a pressure cooker? 16

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Context Module Sub Header

Lessons Learned 17

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W6.5 Tweetchat: Lessons Learned W6.5 Tweetchat: Lessons Learned 18

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W6.5 Reputation Management W6.5 Reputation Management 19

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Context Module Sub Header

Review the Objectives and Task List 20

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W7 Don't Hold Your Breath: Managing the Information Cascade

W7 Don't Hold Your Breath: Managing the Information Cascade W7 Don't Hold Your Breath: Managing the Information Cascade

Complete All Items

Context Module Sub Header

April 8-14, 2013 0

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W7.0 Don't Hold Your Breath: Managing the Information Cascade W7.0 Don't Hold Your Breath: Managing the Information Cascade 1

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W7.0 Social Media Fast W7.0 Social Media Fast 2

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Context Module Sub Header

Blogging Strategy and Tools 3

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W7.1 Blogging: Purpose and Strategy W7.1 Blogging: Purpose and Strategy 4

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Discussion Topic

W7.1 Discussion: Why do we blog? W7.1 Discussion: Why do we blog? 5

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W7.1 Getting Started with Wordpress W7.1 Getting Started with Wordpress 6

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W7.1 Getting Started with Blogger W7.1 Getting Started with Blogger 7

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Discussion Topic

W7.1 Discussion: Blogging Purpose and Strategy W7.1 Discussion: Blogging Purpose and Strategy 8

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Context Module Sub Header

Too Much Information 9

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W7.2 The State of Journalism W7.2 The State of Journalism 10

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W7.2 Deluge of Information? W7.2 Deluge of Information? 11

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W7.2 The Filter Bubble W7.2 The Filter Bubble 12

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W7.2 Is the Internet Making Us Stupid or Smarter? W7.2 Is the Internet Making Us Stupid or Smarter? 13

0.0 must_view wiki_page 90329 0

Score at least 0.0 Must score at least 0.0 to complete this module item Scored at least 0.0 Module item has been completed by scoring at least 0.0 View Must view in order to complete this module item Viewed Module item has been viewed and is complete Mark done Must mark this module item done in order to complete Marked done Module item marked as done and is complete Contribute Must contribute to this module item to complete it Contributed Contributed to this module item and is complete Submit Must submit this module item to complete it Submitted Module item submitted and is complete
Discussion Topic

W7.2 Discussion: Stupid, Smart, or Something Else? W7.2 Discussion: Stupid, Smart, or Something Else? 14

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Context Module Sub Header

Learning to Filter 15

context_module_sub_header 87449 0

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W7.3 Don't Believe Everything You Read on the Internet W7.3 Don't Believe Everything You Read on the Internet 16

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Discussion Topic

W7.3 Discussion: Look before you Leap W7.3 Discussion: Look before you Leap 17

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W7.3 Getting Ahead of Information Overload W7.3 Getting Ahead of Information Overload 18

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W7.3 RSS: Dead, Dying, or Thriving? W7.3 RSS: Dead, Dying, or Thriving? 19

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W7.3 Reading Management Tools W7.3 Reading Management Tools 20

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Discussion Topic

W7.3 Tips and Questions: RSS and Reading Management Tools W7.3 Tips and Questions: RSS and Reading Management Tools 21

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Context Module Sub Header

Report on your Social Media Fast 22

context_module_sub_header 90379 0

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Quiz

W7.4 Activity: Social Media Fast W7.4 Activity: Social Media Fast 0 23

0.0 must_submit quiz 90378 1

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Discussion Topic

W7.4 Discussion: Social Media Fast W7.4 Discussion: Social Media Fast 24

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Context Module Sub Header

Review the Objectives and Task List 25

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W8 Crossing Lines: Laws, Borders, and Social Media

W8 Crossing Lines: Laws, Borders, and Social Media W8 Crossing Lines: Laws, Borders, and Social Media

Complete All Items

Context Module Sub Header

April 15-21, 2013 0

context_module_sub_header 88412 0

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W8.0 Crossing Lines: Laws, Borders, and Social Media W8.0 Crossing Lines: Laws, Borders, and Social Media 1

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Context Module Sub Header

Niche Sharing Platforms 2

context_module_sub_header 54946 0

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W8.1 Location-based Social Media W8.1 Location-based Social Media 3

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W8.1 Networking Employees with Social Media W8.1 Networking Employees with Social Media 4

0.0 must_view wiki_page 53519 0

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Discussion Topic

W8.1 Discussion: What is your Intranet used for? W8.1 Discussion: What is your Intranet used for? 5

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Context Module Sub Header

The Law and Social Media 6

context_module_sub_header 87450 0

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W8.2 Copyright and the Internet W8.2 Copyright and the Internet 7

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W8.2 The Law of Social Media W8.2 The Law of Social Media 8

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Context Module Sub Header

Corporate Policies 9

context_module_sub_header 87451 0

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W8.3 Employment Law and Social Media W8.3 Employment Law and Social Media 10

0.0 must_view wiki_page 53522 0

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Discussion Topic

W8.3 Discussion: Social Media Policies W8.3 Discussion: Social Media Policies 11

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Context Module Sub Header

International Issues and Social Media 12

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W8.4 Censorship and Social Media W8.4 Censorship and Social Media 13

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Discussion Topic

W8.4 Discussion: International Nuances W8.4 Discussion: International Nuances 14

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Context Module Sub Header

Review the Objectives and Task List 15

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W9 Digital Footprint: Ethics, Social Media, and Big Data

W9 Digital Footprint: Ethics, Social Media, and Big Data W9 Digital Footprint: Ethics, Social Media, and Big Data

Complete All Items

Context Module Sub Header

April 22-28, 2013 0

context_module_sub_header 88413 0

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