W4.1 Observe Fan Pages in Action
Observe Fan Pages in Action
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Read about the variety of ways to increase engagement on Facebook Fan Pages. Then look for evidence of what works where by visiting some Fan Pages - suggestions are below.
3 Guaranteed Ways to Increase Facebook Engagement Links to an external site., by John Cade, Social Media Today, Feb 19, 2013.
Increase Facebook Engagement Cheat Sheet Links to an external site., by Timothy Carter, Jan 4, 2013
8 Surefire Ways to Increase Engagement on Facebook Links to an external site., by KISSmetrics |
Visit the following examples of excellent Facebook Fan Pages (Note: You can see fan pages without having a Facebook account.) As you peruse these pages, pay attention to what the page managers do to get engagement with their audience. Where are they successful and where do they flop? Keep in mind that the metrics for Likes and "Talking about this" should be evaluated in proportion to the market. While Peet's Coffee doesn't have as many likes as Starbucks they have different customer bases.
Products
- Red Bull Links to an external site. and Monster Energy Links to an external site.
- Pringles Links to an external site. and Oreo Links to an external site.
- Starbucks Links to an external site. and Peet's Coffee Links to an external site.
- REI Links to an external site. and Columbia Sportswear Links to an external site.
Entertainment
- True Blood Links to an external site. and Twilight Links to an external site.
- Harry Potter Links to an external site. and Toy Story Links to an external site.
Communities and Brands
By looking at the status updates, polls, and content being shared by each site, see if you can determine what the purpose of each site is. Then share one site and what you think the intended purpose is. Hint: The purpose is not just "Get more fans" - go deeper than that.