W6.5 Reputation Management

Trolls, Smear Campaigns, and Reputation Management Links to an external site., SpinSucks, Oct 8, 2012.

Social Media Crisis Planning: A Case Study Links to an external site., by Jonathon Hemus, Social Media Today, Feb 11, 2013.

Description (from CoreographyTV): Jeremiah Oywang moderates the SVAMA panel as they discuss crisis and reputation management in the age of Twitter and Facebook. Representatives from leading Silicon Valley companies Adobe, Cisco Systems, Wells Fargo and Zuberance participate in this Silicon Valley American Marketing Association panel event.

Social Media, Crisis & Reputation Management Links to an external site.

Tim Leberecht: 3 ways to (usefully) lose control of your brand Links to an external site.

The transcript of Tim Leberecht's talk is available on the TED site here. Links to an external site.