W5.1 Choosing the Right Platforms

Choosing the Right Platforms

When you're looking to use social media for marketing of a product, service, idea, or organization, it's important to choose the right platform (or platforms). Here are some current readings on the demographics of various platforms. 

Begin by reading The Demographics of Social Media Users 2012 Links to an external site. [pdf], by the Pew Internet Research Foundation, published February 14, 2013. Below is a great summary Infographic (note the branding at the bottom - smart, huh?).

Who's Winning the Race in Social Media? Monthly Active Users by the Numbers Links to an external site., GigaOm, Jan 17, 2013.   Who's Using Google Plus? Links to an external site. Infographicsmania, November 18, 2012.   Also see Ignite Social Media's Social Network Analysis page Links to an external site. for 2012 demographics from other missing platforms like Flickr Links to an external site., FourSquare Links to an external site., and LinkedIn Links to an external site..