W6.1 Social Media ROI, Metrics, and Analytics

Make sure to pay attention to the awesome chart on this one called "Relevant Metrics for Social Media Application Organized by Key Social Media Objectives." Can you measure the ROI of Your Social Media Marketing? Links to an external site. by D. Hoffman and E. Fodor, MIT Sloan Management Review, Fall 2010. 

How to measure Social Media ROI - Is it even possible? Links to an external site. by Michael Cohn, Social Media Today, January 2, 2013.

 Getting Started with Google Analytics Webinar Links to an external site.

Twitonomy.com Links to an external site. will give you very detailed analyses of your tweets. Give it a try with your Twitter account.

Klout.com Links to an external site. provides a social media "score" for individuals. Since nobody but Klout knows how they calculate their scores, it's hard to take the score seriously. Nonetheless, many companies look at an individual's Klout score before deciding whether and how to respond to a negative Tweet or Facebook post. You will have to allow Klout to access all your social media accounts in order to generate a Klout score. Scores go up as you get more +K's from other "influencers."

Hootsuite Links to an external site. provides a suite of analytics tools with their social media management tool. If you ended up with Hootsuite, go ahead and give their analytics a whirl.