W8.1 Networking Employees with Social Media

Visit the following "intranet" social media platforms and examine the features and use cases for each. Each site features customer stories. I'm purposely not going to send you directly to the customer stories, because it's a good exercise in website usability and marketing to see how difficult it is to find the product features, costs, list of customers, and customer success stories. Isn't that what you would want to know if you were evaluating a product for your business?

• Yammer Links to an external site. - used by customers like DHL, Jamba Juice, Shell Oil, Penn State, and 7-eleven. Note that Yammer, which is free and cloud-based, was purchased in 2012 by Microsoft.
• Jive Software Links to an external site. - used by customers like Alcatel-Lucent, HP, and T-Mobile.
• Chatter Links to an external site. - used by customers like GE, Chipotle, Dunkin brands, and Toyota.
• Bloomfire Links to an external site. - used by customers like Kellogg, Comcast, and Etsy.
• Socialcast Links to an external site. - used by customers like SAS, Nokia, and Random House.

This article on Intranet Social Features Links to an external site., from Jakob Nielson's Alertbox, has a useful list of features that you should consider and leverage when you choose a social media intranet.

Description (from Vimeo): In his BlogWell New York presentation, McGraw-Hill's Director of Global New Media talks about how their social intranet, Buzz, helps connect global offices, crowdsource ideas, and efficiently develop products. Patrick also shares how their social intranet brought out untapped expertise and helped employees reach across boundaries of geography, departments, and corporate hierarchy to solve problems.

McGraw-Hill Buzz: Social Intranet -- presented by Patrick Durando Links to an external site. from SocialMedia.org Links to an external site. on Vimeo Links to an external site..