W2.4 Pinterest Sneak-Attack!

Pinterest Sneak-Attack!

In 2012, Pinterest took the social media world by storm, passing Google+ to become the 3rd most active social media site in the world (behind Facebook and Twitter). 

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This is a must-read. Not only is it good information, but the visual presentation is excellent: Pinterest: A Review of Social Media's Newest Sweethart Links to an external site. [pdf] by Engauge.

 

Pinterest Use Is On The Rise: Here's Everything You Need To Know About The Internet's New Darling Links to an external site., by Barbara Ortutay, The Huffington Post, Mar 12, 2012.

 

Read Can Ben Silbermann Turn Pinterest Into The World’s Greatest Shopfront? Links to an external site. by Max Chafkin, Fast Company, Oct 2012 and Pinterest Pivot Links to an external site. by Simone Baribeau, The Pivot (Fast Company), Oct 23, 2012.

     

 

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 Ben Silberman - Important Decisions Links to an external site.

 

Ben Silberman - Growth and Traction Links to an external site.

 

Note: We will look at case studies for how businesses use Pinterest and create accounts there later in this course. For now we're just looking at who the major players are and how they got there. Patience grasshopper.