W3.2 Monitoring Activity with Google
Monitoring Activity with Google
There are many ways to measure the volume of activity around a word, phrase, or meme. Here are a few you can check out free. Can you tell that I'm eager for spring to arrive?
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Go to Google Trends Links to an external site. and take a look at the search term trends for the following phrases or words on the same graph. Enter the first search word/phrase, then use "Add Item" to add the second word or phrase:
Notice that these last two examples show you that some phrases are very cyclical (the cycles repeat every year). You can't simply assume that a sudden spike in activity means something is going on. It might just be normal behavior for the company or phrase you're monitoring.
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You can use Google Trends to find good SEO (search engine optimization) words to use in your social media marketing campaign. The New and Improved Google Trends
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Set up a Google Alert Links to an external site.for a company or phrase that is of interest to you. If you are in charge of monitoring the social media and PR activity for anyone, you should have a Google Alert set up. At the very least, you might want to monitor your own name!
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NOTE: We'll talk about Google Analytics when we look at blogs and tools like HootSuite and Sprout Social when we look at how to manage multiple social media accounts.