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W5.2 Social Media Command Centers

Social Media Command Centers

Large companies may have a team of people charged with monitoring the brand on various Social Media channels. In the Entertainment industry, social media is an extremely valuable way to measure how viewers or listeners are liking the product (TV show, movie, or album).   

read_icon_small.png   15 Ways You Can Use a Social Media Command Center Links to an external site., SalesForce Blog, Dec 13, 2012.
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Here are tours of two Social Media Monitoring Centers:

Gatorade Mission Control Links to an external site.

 

Dell's Social Media Command Center Links to an external site.
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Mission Control takes over Prudential Center's Social Media Links to an external site., by Jessica Boudevinm Venues Today, Feb 20, 2013.

 

Social Media Listening Center at Clemson University Links to an external site., Cyberinstitute.

 

Super Bowl XLVI Gets a Social Media Command Center Links to an external site., by Sam Laird, Mashable, Jan 21, 2012.