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Read The Beginner's Guide to SEO
Links to an external site. from SEOmoz.com
Links to an external site.. This will probably take you 1-2 hours, depending on how deeply you pay attention. Note that you don't need to download the PDF, you can read the guide right from the website. To understand the basics of SEO, make sure you can answer these questions by the time you are done:
- What are the 3 most common types of search queries?
- Approximately what percentage of worldwide traffic comes from Google compared to Bing?
- How much traffic (on average) does the #1 listed Google search result get?
- Why is there such a financial incentive around improving search engine rankings?
- Why is it important to have text and HTML-based content?
- How can you make images more detectable to search engines?
- What is a site like SEO-browser.com
Links to an external site. used for?
- What does it mean to have a crawlable link structure?
- How can you "hide" a link from a search engine if you want to?
- What is keyword density and is it important?
- What does FreshRank and TrustRank mean?
- What is a Link Neighborhood and what are some strategies for building yours up?
- Why is it problematic if you have multiple URLs that link to the same content and what command can you use in the HTML to fix the problem?
- What kinds of activities can cause sites to get penalized in search engines?
- What kind of search engine analytics should you pay attention to for your site?
If you're writing website content or blog posts, pay particular attention to the On-Page Optimization in Chapter 4.
Links to an external site.
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