W6.0 Painful Lessons: When Social Media Takes a Wrong Turn

Painful Lessons: When Social Media Takes a Wrong Turn   April 1 - 7, 2013

Task List

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6.1 Social Media ROI, Metrics, and Analytics

• Read the articles about ROI, watch the video about Google Analytics and the read the Prezi about Hootsuite Analytics on Social Media ROI, Metrics, and Analytics.
• Then try out at least one of the following measurement tools: Klout, Twitonomy, and HootSuite Analytics.
• If you run across any tips or tricks for Klout, please share them on the Discussion: Tips for Klout.

6.2 Accidents

• Read the articles on the page Bad Timing.
• Read the articles on the page Oopsie, Wrong Account! Share on Twitter if you've got another example for the list.
• Read the articles on the page Misinformation and Hacked Accounts

6.3 Undesired Attention

• Read the stories of Hashtag Hijacking. Share on Twitter if you've got another example for the list.
• Read the articles and watch the videos on Crisis Management and Social Media.
• Take the quiz (just for fun) called Real or Parody.

6.4 Out of Control

• Read the articles on the page People Behaving Badly.
• Read the stories and watch the video on the page Peer Pressure Cooker.
• Share your thoughts on Discussion: What's the right way to deal with a pressure cooker?

6.5 Lessons Learned

• Share the lessons you've learned from reading all of these painful lessons on Twitter with the hashtags #CNSoMe and #LL. See those lessons on Tweetchat: Lessons Learned.
• Read the articles and watch the video on Reputation Management.

Supplemental Books

• The Social Media Handbook: Rules, Policies, and Best Practices to Successfully Manage Your Organization's Social Media Presence, Posts, and Potential Links to an external site., by Nancy Flynn [under $40]

Learning Objectives

• Become familiar with some of the tools used to measure social media.
• Cite examples of social media gone wrong and plan to avoid these situations.
• Gather a list of rules to follow to avoid social media disasters.
• Learn how corporations manage PR and social media during a crisis.