W5.0 If You Build It: Social Media Strategy

If You Build It: Social Media Strategy   March 25 - 31, 2013

Intro to If You Build it Links to an external site.

Task List

Print the task list for If You Build It: Social Media Strategy Download Print the task list for If You Build It: Social Media Strategy

5.1 Marketing Through Social Media

• Share your strategies for gathering Twitter followers in the Discussion: Getting Followers - What Worked?
• Read about the demographics of users on various social media platforms after reading the resources on the page, Choosing the Right Platforms.
• Read the case studies from Ignite Social Media on the page Social Media Plans and be able to brainstorm goals and tactics for a social media plan.

5.2 Managing Social Media

• Read about Social Media Monitoring Tools and then perform your own Evaluation of Social Media Monitoring Tools.
• Watch the videos about Social Media Command Centers and read about how they are used.
• Participate in the Discussion: Can you get away without Social Media?

5.3 Generating Traffic: An Art Form

• Read the short book (free PDF) on SEO Basics and look for the answers to the listed questions as you read.
• If you have a burning question about SEO, post it in the Discussion: Questions about SEO.
• Read about how to generate traffic to Facebook, Twitter, Pinterest, and more on the page, Generating Traffic and watch the video about Why Videos Go Viral.
• Read and watch about the potential of Riding a Meme to a social media jackpot.
• Share a Meme with a Purpose on Twitter.

5.4 Different Strokes for Different Folks

• Do a bit of research and share it with your group and read the Group Tasks and Timeline.

Supplemental Books

• The Social Media Business Equation: Using Online Connections to Grow Your Bottom Line, by Eve Mayer Orsburn [under $15]
• Return on Relationship, by Ted Rubin and Kathryn Rose [under $20]
• Groundswell: Winning in a World Transformed by Social Technologies, by Charlene Li and Josh Bernoff [under $15]

Learning Objectives

• Choose an appropriate platform for a given social media goal by looking at user demographics.
• Share the elements of a good social media plan and be able to give examples of clever social media marketing plans.
• Evaluate a suite of social media marketing tools and choose the best one for the job.
• Understand the basics of SEO and how you can capitalize on good SEO practices.
• Outline strategies for increasing traffic to your website using social media.