Stories: Can mixing diet soda and pop rocks kill you?
Jul 28, 2014 at 9:59pm
Our future depends on our ability to sell sustainable energy at least as well as those who sell SUVs and leaf-blowers. Yet, far more resources are devoted to communicating what is best for business than to communicating what is best for society. We have to share facts and scientific information, and we have to do so in a way that is both compelling and relevant to our audience. In this module,students will practice using stories to get people to listen to them.
One man’s death is a tragedy, but a million deaths is a statistic. - Joseph Stalin
If I look at the mass, I will never act. If I look at one, I will. - Mother Teresa
The cards ain't worth damn if you don't lay 'em down - Grateful Dead
Watch Steven Colbert on alternative energy. Whether or not you agree with him - it is worth studying how he gets his point across. Also, he points out some of the problems in messaging for energy efficiency.