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"Email Newsletter Marketing" by Muhammad Ribkhan via Pixabay is licensed under Pixabay Licensing

In 2010, for the first time ever, U.S. companies spent more money on advertisements online than in newspapers.

eMarketer is a market research company. It estimated that online ads made about $26 billion in 2010 in the United States. In comparison, companies spent less than $23 billion on advertising in newspapers.

Spending on online ads had been rising for years. People do not get their news from newspapers or television as much as before. Instead, they are getting their news and entertainment online. eMarketer predicts that the gap between newspapers and Internet advertising will only grow.

A New World For Advertising

Advertising costs are based on the number of newspaper readers. The fewer people reading a newspaper, the less money the newspaper will get from advertisers.

Newspapers also earn money from online advertising. They received 7.8 percent more money from online advertising in 2010. But the decline in print advertising was so much larger. in total advertising, eMarketer said newspapers lost nearly 7 percent in 2010.

Advertising Age is a magazine that writes about the ad business. It said this is a new world for advertising. Newspapers used to have the second-largest number of ads. Now the Internet does. Television is still the first.

Glossary

a comparison (n) - an evaluation of the similarities or differences between two things

entertainment (n) - an activity designed to give pleasure, relaxation, or enjoyment to a person or a group of people

a gap (n) - an opening or space between two things

© 2019. Internet Ads Outpace Print for the First Time for the AE ETeacher Program, sponsored by the U.S. Department of State and administered by FHI 360. This work is an adaptation of Internet Ads Outpace Print for the First Time by Voice of America. Adapted content is licensed under the Creative Commons Attribution 4.0 License, except where noted. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/