Lay Off of My Persuade Shoes
Lay Off of My Persuade Shoes
In 2009, I was invited to give a presentation to a trade association group of advertisers. I took it as an opportunity to challenge these "persuaders" to raise their game, and their industry, to higher levels of respect for their clients and their clients' customers.
In the Optional Activities for Module 1 I included one segment of the presentation, A GS Perspective.
Here are the two segments that follow the GS Perspective that specfically address the advertising and PR industries, and my own personal experience with one particular advertising (some might say propaganda) campaign.
Public Relations Perspective
The script is available here Links to an external site..
aaf-pr.mp4 Download aaf-pr.mp4
Chesapeake Energy and Conclusion
aaf-chk-conclusion.mp4 Download aaf-chk-conclusion.mp4
The script is available here Links to an external site..