Week 2: Module 2 - Marketing Strategy

Introduction video :

Link

This second module will prepare you for a detailed marketing analysis that will help you define your products or your services as well as help you establish pricing, distribution, and your promotional strategies. This strategic information will allow your new venture to be successful vis-à-vis your competition, both in the short and long term. You will learn great tips and strategies through story telling by seven successful entrepreneurs and through interactive video presentations.

Learning Outcome

Develop a marketing plan, customer service strategy for you new venture.

Learning topics

Marketing Research
Competition & Market Description
Consumer Behaviour
Internal & External Analysis (SWOT)
Marketing Strategy

Bagdes, Quizzes and Assignments

To receive a badge for each of the this module, you will need to view the video(s) course content, perform the quiz and participate in the online discussion. You will get a mark only for the quiz.

Please note that your business plan self-assignment (Step 2) will not be reviewed and marked by the instructor. This document is there to help you build your business plan.

Video Transcriptions

Module 2 - Transcriptions Interactive Presentations.pdf
Module 2 - Transcriptions Entrepreneurial Case Studies.pdf

Discussion Forum, Quiz & Assignments