Additional materials
- Here below are two of the promotion clips we prepared for this MOOC.
- Katy Jordan prepared data on MOOC completion rates - the charts draw together information about enrollment numbers and completion rates from across online news stories and blogs and will give you an idea of how learner retention figures look across a number of MOOC providers.
- You might be interested to take a look at this slideshare presentation, prepared by Deborah Spector, on developing a strategic marketing communications plan. It might give some food for thought on developing your promotion plan for your own MOOC - you might want to move quickly through to slide 10 to start looking at developing your messages.
Creating a marketing communications plan
Links to an external site. from Deborah Spector
Links to an external site.
- The video below was presented in the first delivery of 'Making Moocs on a budget'. Silvia talks about the importance of developing a promo video for your MOOC, and other things you might consider when recruiting learners.
