The SUCCESs framework

Due Nov 18, 2013 by 9:59pm
Points 1
Submitting a discussion post

Watch these short presentations on the SUCCESs model (Part 1 Links to an external site., Part 2 Links to an external site.). Share in the discussion forum how you plan to use the SUCCESs framework to sell your energy innovation. Following is an example from an energy innovation you should recognize. Please post your results to the discussion forum in this format.

Simple	A Manhattan Project for energy...
Unexpected	...except, instead of a few experts, it will be done by a lot of young people.
Concrete	Example projects are already in progress...
Credible	and project ideas are evaluated for funding based on cost and on EROI.
Emotional	Projects help people (your customer persona).
Stories	You're the ones writing them in your epiphanies and heroes journeys.